Ogilvy AskAlton

PROJECT

Concept and design a proof-of-concept internal Ogilvy tool for planners to discover behavioral science research. Based on the search parameters they enter, the resource surfaces behavioral concepts that can support planners in developing campaign strategies, segmentation, and understanding of the problem space they're investigating.

I worked on the project with one Ogilvy strategist and an Ogilvy software engineer consulting.

TIMEFRAME

A single 2-week sprint, from ideation, to user testing, to getting executive buy-in of concepts, to designing out 20 screens. 

Based on the success of the proof of concept, the tool was immediately built after the 12 weeks according to these designs.